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Tear Sheets, also called advertorials or “J letters,” are a wonderfully intriguing marketing tool that completely engages your customer.

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By stripping away all signs giveaways of the traditional marketing piece, your customers are left with only a pure and clean presentation of your unique value proposition. Your customers are drawn into the effective copy in much the same fashion as a reader is drawn into an article in a popular publication. Your customers find themselves steeped in your advertorial message, free to judge your offering based on its validity and content alone.